Arnold Palmer attended the KPMG Golf Business Forum at The Celtic Manor Resort, May 4-6, 2009

Arnold Palmer, world famous sportsman, iconic golfer, business executive and talented golf course designer, attended the sixth annual KPMG Golf Business Forum and was honoured with the Lifetime Achievement Award.

Arnie, as he is affectionately known to sports fans across the globe, was voted 'Athlete of the Decade' for the 1960s, a time when his popularity and success reached heights never seen before in world sport. Before, during and after that great decade, he amassed 92 championships in professional competition, including seven Majors. He also participated in seven Ryder Cup Matches, six times as a player, successfully captaining the side in 1963, and again as a non-playing captain in 1975.

On May 5, Arnold Palmer was recognized for his lifetime commitment to the business and the game of golf and received the Lifetime Achievement Award in front of an audience of 275 international industry professionals at The Celtic Manor Resort, Wales, venue of the 2010 Ryder Cup.

The Golf Business Forum is a unique platform for professionals involved in the golf business industry to meet, learn, exchange ideas and do business in an exciting and memorable event.

KPMG's Golf Advisory Services set out to create a unique international event that focused on the business around golf. With extensive research and much valuable input from the industry, the concept of the Golf Business Forum was developed.

Preparations for the 2010 Golf Business Forum are well underway and the date and location will be announced soon.

For more information about the Golf Business Forum, visit: www.golfbusinessforum.com.